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DRESS BLUES

The Daily Rocker

If you're looking for the perfect everyday watch, Dress blues is the one. The denim-inspired linen texture dial and the rich cognac strap give off a casually cool vibe that will have you feeling like DeNiro, not De Blasio.

77 BLACKOUT

The Mysterious Type

"Black says this: “I don’t bother you - don’t bother me.” - Yohji Yamamoto

77 Blackout tells the world you are all at once classic, confident, and inscrutably fascinating.

TIMES GREY

The Sunday Paper

Times Grey is a nod to the great news establishment affectionally known as "The old grey lady". 
Pairs well with readers and black coffee.

GRAND CENTRAL SILVER

The Mover and Shaker

No.1 - Never get in an empty subway car. Ever.

No. 2 - For less than three bucks you can get from Brooklyn to the Bronx and experience the greatest mix of humanity on earth. 

DOWNTOWN RED

The Entrepreneur

When you're not satisfied with what the mainstream is offering, you go out and create your own thing. The deep oxblood color dial is inspired by the historic brick establishments of downtown, where art, culture, free thought, and self-expression are a way of life.

GOTHAM GOLD

The Optimist

If you're always looking on the bright side, you won't be able to look away from Gotham Gold. The bold linen dial is inspired by the warm golden sun that reflects off the skyscrapers, hangs in the air, and washes the sky in contentment.

STRAPS

Stella straps are made from the highest quality leathers. We use artisanal techniques to highlight and showcase the natural character. Some straps may show markings that are inherent to the hide and are considered the unique beauty of the materials, not imperfections. These leathers will improve with wear, developing a rich patina over time. 

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